This all new 18,000 square-foot 34th Street entry to the Empire State Building is the first installment of a spectacular reimagining of the Observatory that introduces new experiences for visitors seeking its singular views of New York. Thinc Design is the Experience Designer for the reimagined Observatory, The new and expanded entrance graciously accommodates increasing visitation to the ESB, already in excess of four million people each year.

This all new 18,000 square-foot 34th Street entry to the Empire State Building is the first installment of a spectacular reimagining of the Observatory that introduces new experiences for visitors seeking its singular views of New York. Thinc Design is the Experience Designer for the reimagined Observatory, The new and expanded entrance graciously accommodates increasing visitation to the ESB, already in excess of four million people each year.

View of Empire State Building from Street
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Empire State Building Visitor Experience